Purdue ‘P’ Motion Design
23-second motion design video; asset creation
Objective
Create a motion design that promotes Purdue’s Rueff School of Art, Design, and Performance, using Purdue University’s iconic ‘P’ logo as a subject.
My intention was to showcase the boundless, exciting creativity that exists within the Rueff School—to bring this idea to life, I use various collage effects; motions that bounce along to a catchy soundtrack; and a variety of movements, big and small!
This project was completed as an assignment for a graduate-level Motion Design course at Purdue.
Final video
Asset creation
The motion design is all my own After Effects work, but the assets were made in collaboration with my classmates. Each week, we were tasked with making two new versions of the Purdue P.
This was a great opportunity to explore different mediums. I found that my physical creations were much more captivating than my digital ones, so I explored plenty of unusual physical mediums like eggshells, stickers, and dragging paint across a page.
